Strategy First. Implementation That Sticks.
We don't hide behind acronyms. What others call ESG, we simply call good business - where environmental care, social responsibility, and ethical governance aren't separate initiatives but the natural way successful businesses operate. It's what we live and breathe in our values, our communities, and our daily decisions.
Because when business and life aren't treated as separate things, when we acknowledge that sometimes we don't know what we don't know, that's when real transformation happens.
Our Difference
With 30+ years of building companies, creating patents, and advising across every industry imaginable, we bring the rare combination of entrepreneurial experience and strategic expertise.
We've had the privilege of getting under the hood of businesses at every level - from the boardroom to the factory floor.
This gives us pattern recognition that others lack, revealing opportunities in unexpected places.
We're AI-embracing, technology-enabled strategists who understand that lasting change happens through people empowered by the right tools.
​
Core Services
​
​Strategic Advisory
Industry-agnostic expertise that transforms complexity into clarity.
We develop strategies that align profit with purpose, underpinned by technology and designed for real-world implementation.
ABOUT US
As a boutique strategic management consulting firm, we're not your typical consultants. We're entrepreneurs who have built businesses, navigated failures, celebrated successes, and learned that the best strategies are those that people actually want to implement.
​
Led by our principal, Louise Rutten, we bring three decades of hands-on business experience across every sector imaginable. When needed, we tap into our network of 30+ senior consultants and 200+ specialists worldwide - each chosen for their real-world expertise, not their ability to produce reports.
We Are Positive Disruptors
We believe in creating innovation and change without unnecessary disruption to people and culture. This isn't just a tagline - it's how we operate. We challenge conventional thinking while building on what's already working. We introduce technology thoughtfully. We drive behaviour change respectfully. And we always remember that businesses are made of people with lives beyond the office.
Why BIAJ?
Entrepreneurial DNA: As trusted advisors who've built our own successful companies, we understand both the risks and rewards of ownership. We've been in your shoes - creating patents, launching products, and navigating the real challenges of business growth. This perspective shapes every strategy we develop.
Industry Agnostic Expertise: From construction to tech, healthcare to hospitality - our breadth of experience means we bring fresh perspectives to every challenge.
Technology at the Core: We understand how technology can enable transformation without overwhelming people.
Behavioural Change Masters: We know that 90% of strategy fails in implementation. Our approach ensures your people want to make change happen.
Not Box-Tickers: If you want a compliance checklist, we're not for you. We partner with organisations ready for real change - whether through bold transformation or the compound effect of many small, strategic improvements. We measure success by your success.
Our Approach to Responsible Business
We deliberately avoid the alphabet soup of acronyms that dominate business today. What others segment into environmental, social, and governance initiatives, we see as integrated business strategy.
Our approach recognises that:
-
Caring for the environment makes good business sense
-
Treating people well drives performance
-
Ethical governance protects and creates value
-
Community contribution builds sustainable success
This isn't about being "green" or following trends. It's about recognising that when businesses operate responsibly, they perform better, last longer, and create value for all stakeholders.
Human-Centred, Data-Informed
We combine entrepreneurial instinct with rigorous analysis. We listen to your people at every level because they know things the data doesn't capture.
We use technology to enable, not replace, human judgment. And we measure success not just in numbers, but in the energy and engagement of your teams.
Ready to disrupt positively? Let's talk strategy.
​​